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Matrix: Strong
Matrix is among the world’s premier – and fastest
growing – commercial fitness brands. Our tagline of Strong.
Smart. Beautiful., while catchy, is also quite appropriate. When
considering the first word for a moment –
Strong. How is it that Matrix shows its strength? What
makes Matrix Strong?
The dictionary defines Strong many different ways;
robust, resilient, thriving, likely to succeed, distinctive, and
intense in impression. At Matrix, we know that leading clubs around the
world choose to partner with Matrix because we deliver. We stand by our
promise to provide top-notch quality. Our belts last longer, our motors
run smoother, and our first-rate customer service consistently exceeds
customers’ expectations, ultimately providing member and staff
satisfaction and delivering your facility a total cost of ownership
that’s among the lowest in the industry.
That’s Matrix Strong – Providing you,
our customers, products that stand out and set new industry standards
to give you the strength to rise above the competition.
In Health,
Kent
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Krank Express – Small Group Training
Kranking® Express is one of the five ways you can
implement the Johnny G Krankcycle® by Matrix into your
facility. Kranking Express is done in a small group setting by
utilizing Krankcycles on the main cardio floor – making
it visible, extremely accessible, and a fun, effective way to
train in just 20 minutes.
Express doesn’t need a studio and can be completed
with or without music. With just a few Krankcycles on the
floor, you can challenge your members while increasing your
bottom line. Using the Krank Express format, Body Business in
Austin, TX generated an additional $20,000 in revenue over a
six-month period!
During each 20-minute Kranking Express session the upper
body goes through thousands of repetitions, translating into
improved strength, definition, and weight loss. Many have
commented about improved upper body definition without the need
for lifting traditional weights.
The Krankcycle is so versatile, it will help retain clients,
attract new clients, and increase the overall profitability of
any personal training program. Give Kranking Express a try!
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Matrix G7 Rep Counter Service Mode: The Hidden
Function
Did you know that the G7 rep counter has a service mode to
retrieve total hours of use and cumulative repetitions? In
addition to counting reps and activity time for each user, the
rep counter can display total hours of use and cumulative
repetition when accessed with a common magnet.
The total use and cumulative repetition data can be helpful
in determining maintenance schedules and gathering an accurate
picture of machine use. By comparing all data, owners can
verify the percentages of use per each unit and use it for
future purchasing decisions or establishing facility
maintenance schedules.
To activate this function, place a magnet just below and to
the right of the counter [there is a small dot on the placard].
Once activated, the counter will automatically cycle through
the data. For more information,
click here.
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Installation Showcase - Aquaboulevard
Matrix and Aquaboulevard, the largest aquatics fitness
center in France (90,000m²), joined into a three-year
commercial partnership last September. Aquaboulevard is now
offering its 50,000 members 189 new Matrix cardio units, with
plans for Matrix strength to be installed in the near
future. 
Aquaboulevard and Matrix also launched a new studio concept,
Matrix Live, which is a special 650m² space outfitted with
50 Krankcycles® and 90 LIVESTRONG®
by Matrix indoor cycles. The studio includes three cinema-sized
video screens with virtual coaching, rhythmic music, and
dramatic lighting for a unique and engaging workout
experience. 
Michel Corbière, President of Aquaboulevard, says,
“We were seduced by the quality and innovative concept of
Matrix Live, which brings a dimension of pleasure and
performance to group training. The revolutionary Matrix studio
helps us fulfill our goal of offering leisure programs and
services that cannot be found anywhere else.”
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Virtual Active™ Feature Destination - Italian
Alps
Where would you like to go today? With Virtual Active™
by Matrix, users have the chance to escape to exotic locales,
including the Italian Alps, our feature destination for this
month.
Virtual Active takes users on a tour of the area around
Timmelsjoch; a mountain pass in Italy’s Öztal Alps
on the border of Austria. The road to Timmelsjoch was built to
accommodate tourists while seamlessly blending into the
landscape. Adventurers in the early Bronze Age were attracted
to the area due to the prevalence of copper ore. Marble,
semi-precious stones, and oil shale have also been found in the
area. Timmelsjoch is often referred to as the ‘secret
passage’ because it is used less heavily than other
mountain passes nearby.
Virtual Active by Matrix is fully interactive video
programming compatible with all existing and new 7xe series
Matrix cardio products.
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Mark Your Calendar
SCW Mania Florida | May 13-15 Orlando, FL
Choice Hotels International | May 19-20 Boston, MA
AAHOA | June 15-18 Las Vegas, NV
NAA Convention | June 23-25 Las Vegas, NV
Gold’s Gym | July 17-21 Las Vegas, NV
AYP Dallas | July 20-22 Dallas, TX
SCW Mania Atlanta | July 29-31 Atlanta, GA
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For more information
about Matrix Fitness: matrixfitness.com |
P.866.693.4863
Copyright © 2011 Matrix Fitness. All rights
reserved.
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