Matrix Connection Newsletter  
April Edition
Q1 in the Books | Chase Center | Myride®+ Launches at IHRSA | Virtual Active™ Venice
Inclusive Fitness w/ Kranking® | ACE Workshop at Matrix | Mark Your Calendar

Q1 in the Books

I realize that many of my opening monologues in the Matrix Connection tend to beam with excitement over our company/brand growth, specific product accolades, and general optimism about our industry. So, I was trying to figure out a way to share news with you about IHRSA, new products, and new hires at Matrix without sounding chirpy. Well…that’s just not my style, especially this month because there are way too many great things going on to not be genuinely excited!


If you were at IHRSA you will know exactly what I mean when I say that the Matrix booth was spectacular. Positioned front row and center with 11,000 sq ft of space displaying more than 100 Matrix products on top of maple hardwood flooring, seven large-screen TV’s in a brand new booth display –it was simply amazing. One comment overheard during the show summed it up well…“There are three things that you can see from the space station: the Grand Canyon, the Great Wall of China, and the Matrix Booth”. Size was of the essence because we needed the large space to show the industry our newest innovations like the Matrix ClimbMill™, redesigned Ascent Trainer® and new Suspension Elliptical, Versa Strength, and Myride®+; along with already popular 7xe Cardio, G7 Strength, LIVESTRONG® by Matrix Indoor Cycles, and Krankcycle®. Interest in Matrix products must be at an all-time high because we remained busy throughout show hours!

1st Quarter Results

With the 1st quarter of 2012 now complete, I’m pleased to report that Matrix North America sales are up another 28% over prior year Q1. We truly thank all of our customers for trusting Matrix with your equipment needs. We look forward to continuing to build on partnerships and assisting in the growth in each of our customers’ markets.

Matrix Team Gets Even Stronger

Matrix is also proud to announce that Anna Welsh has joined the Matrix team as our New York City / New Jersey Territory Manager. Welsh has over 20 years of fitness facility management and vendor sales experience, along with a fantastic reputation for building solid relationships built on integrity, dependability, and performance. Welsh was previously with ABC Financial for the past 7 years.

I hope that your Q1 was as exciting and rewarding as ours. If you were unable to make it to Los Angeles for IHRSA this year and are interested in refreshing your fitness equipment or have a new facility planned, please contact your Matrix Sales Territory Manager to find out more about our newest products!

In Health,



Spotlight Installation - Chase Center

Chase Center
Located in Houston, TX
Matrix Cardio, G7 and G3 Series Strength

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Myride+ Launches at IHRSA 2012

The successful launch of Myride®+ at IHRSA marks 2012 as the year Matrix and Indoorcycling Group® revolutionized group cycling. The brand new IHRSA display featured an in-studio design with a large center-stage screen, flanked by the instructor and Myride+ console.

Myride+ state-of-the-art, forward-motion video by Virtual Active™ is the future of group cycling. Premiere instructors can use it to enhance the class experience. Facility owners can offer "virtual classes" at all hours, with no instructor. Virtual programming capabilities also allow Myride+ to serve as emergency back-up for when a substitute instructor is unavailable.

Team ICG® demonstrated its ability to present, educate and sell by collecting over 300 product-interest leads during the two day show. “We look forward to building on this momentum at IDEA World this summer,” says Jim Karanas, Managing Director for Team ICG North America. “That will provide us another opportunity to demonstrate the advantages of Myride+ to yet another great audience.”

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Virtual Active Destination - Venice, Italy

Where would you like to go today? With Virtual Active™ by Matrix, users have the chance to escape to exotic locales, including the “City of Water”, Venice, our feature destination for March.

Welcome to Venice! Known globally for its canals, gondolas, and beautiful architecture, Venice is one of the most popular tourist attractions in the world with an average of 50,000 tourists a day. The maritime portion of Venice has no roads, and is only navigable on foot or by boat. Venice spans 117 small islands in the marshy Venetian Lagoon. The creation of wells in Venice was banned in the 1960’s due to the discovery that they were causing the city to sink. Despite popular belief, recent studies indicate that Venice's sinking has slowed considerably, if not stopped altogether.

Venice is also famous for its ornate glass-work and several beautiful buildings, including St Mark’s Basilica and the Santa Maria della Salute church. Santa Maria della Salute was completed in 1681 as a dedication to Our Lady of Health in response to the bubonic plague, which claimed nearly a third of Venice's population.

Virtual Active by Matrix is fully interactive video programming compatible with all existing 7xe, 7x, and 3xe Cardio products and Myride.

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Inclusive Fitness - Kranking

Being inclusive means "including or covering all services, facilities, or items normally expected or required." When pairing that with fitness equipment, what is normally expected, or required? It would suffice to say the machine should be easy to use, should be beneficial and appeal to a wide range of users no matter their fitness level or physical limitation.

The Johnny G Krankcycle® by Matrix is a perfect example of an inclusive piece of fitness equipment. By providing a tool that benefits all users - regardless of age or ability - anyone looking to improve their upper body strength and cardiovascular fitness - no one is excluded from experiencing the training benefits of Kranking®. With the Krankcycle, people of all abilities can enjoy the camaraderie and motivation of exercising in a group fitness setting.

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ACE Sports Conditioning Workshop

Matrix is proud to announce that ACE will be hosting a Sports Conditioning Workshop on July 21st at our corporate facility in Cottage Grove, WI. For details and to register, click here

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Mark Your Calendar

NAYDO | April 25 - 28 Pittsburg, PA
JCC National Conference | May 6 - 9 New Orleans, LA
Choice Hotels International | May 15 - 17 Las Vegas, NV
NAA | June 28 - 30 Boston, MA
IDEA World | July 5 - 8 San Diego, CA
Gold's Gym | July 15 - 18 Las Vegas, NV
SCW Mania: Atlanta | July 27 - 29 Atlanta, GA
For more information about Matrix Fitness: | P.866.693.4863

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