Matrix Connection Newsletter  
In this edition
An Addition to the Family | Matrix Offers Webinar | Myride+ at canfitpro | Krank Fusion | Gaylord National | Matrix on Facebook | Mark Your Calendar

An Addition to the Family

Some of you many have already heard about the new “addition to our family”. A few weeks ago Johnson Health Tech, our parent company, acquired Magnum Fitness, the manufacturer of high quality performance strength equipment, based in South Milwaukee, WI. For more than 30 years, Magnum has developed some of the finest commercial strength training products in the world.

The acquisition of Magnum now gives Matrix a more comprehensive commercial strength product portfolio that greatly increases the competitiveness of our overall product offering, particularly in “athletics” and other free weight applications. Magnum also has done well with their medical-specific equipment and wheelchair-accessible line.

In addition to rounding out our existing product portfolio, this acquisition also gives JHT North American-based manufacturing capabilities with Magnum’s 300,000 ft² plant; ultimately enabling customization and flexibility options that were not feasible before.

The Matrix team is very excited about the possibilities that come with the addition of Magnum. We look forward to showing off some of the updated Magnum pieces at the Athletic Business Conference November 29 to December 1 in New Orleans.

In Health,



Matrix Offers Training Webinar

Stuck in the middle – what does that conjure up for you? Perhaps having to sit in the middle seat on a long flight...or being the middle child where you got your older sibling's hand-me-downs and your younger sibling got the new stuff...or middle school where the experience for some was less than lovely everyday. When you think of being stuck in the middle – there is rarely a positive association.

Stuck in the middle is where many facility owners have found themselves over the past 10 years with the advent of so many low-cost providers. The middle-market owners sit uncomfortably between the low-cost providers that excel in providng a self-service, equipment-oriented experience and the high-end operators that provide a more customized, luxurious experience. How does the middle-market operator compete successfully to get new members without lowering prices or without huge capital improvements and furthermore, how do they keep the members they have?

Matrix is proud to sponsor this two-part webinar in which you will hear about six proven tools that can dramatically change your numbers:

  1. Coming to terms with making necessary changes
  2. Selling higher value and higher price by creating differentiation
  3. Creating desire and urgency by speaking about customized benefits relevant to the member rather than simply club features
  4. Creating a plan for your members that makes it easy for them to see and achieve their success
  5. Managing member results and creating a continuum of care now and as their health and fitness needs change to increase retention and non-dues revenue
  6. Compensating your staff for the big picture and the long haul to be able to create staff longevity, decreased payroll as a percentage of revenue and a much more competitive edge whether you are stuck in the middle or just stuck

This webinar is presented by Karen Woodard, President of Premium Performance Training in Boulder, Colorado, and Ixtapa, Mexico. She has owned and operated clubs since 1985 and now consults with and trains club staff throughout the world on how to increase sales, manage and lead more effectively. She also trains the staff on hospitality skills.

The first webinar will take place September 20th at 1pm EST. Click here to join.

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Myride+ and ICG at canfitpro

The 19th annual canfitpro International Fitness and Club Business Conference was a huge success for Matrix and Team ICG®. It was the first instructor conference in North America at which Team ICG provided class sessions using Myride®+, as well as tradeshow demos. All sessions were full, with standbys for every class, and all received rave reviews.

Four accredited sessions were featured:

  • Bringing The Road To Your Teaching taught participants the basics of teaching indoor cycling with video.
  • One For The Roadies used highway footage from Myride+ Destinations on Demand and focused on road-riding principles.
  • Mountain Rider used trail footage from Myride+ Destinations on Demand and taught off-road riding techniques and principles.
  • World Cycling Tour featured two 30-minute videos – our Northern Italy Expedition and our California Coast Challenge – for an uncut, continuous video-cycling experience.

Click here for the teaser recap of myride+ at canfitpro.

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Krank Fusion

Integrating the Johnny G Krankcycle® by Matrix into your indoor cycling classes can be done easily with any of the several programming methods, including Krank Fusion. Simply incorporate an equal number of indoor cycles and Krankcycles to provide a comprehensive, full-body workout. Members will be enabled to cross train by performing a segment of the class on an indoor cycle and a segment on the Krankcycle.

Benefits of integrating Fusion into your studio include a well-balanced group exercise option that improves members’ strength, incinerates calories and also gives those with disabilities the opportunity to participate in a group exercise class.

To learn more about the many different ways to integrate Kranking® into your facility, click here.

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Spotlight Installation – Gaylord National Resort

Gaylord National Resort & Convention Center
Located in National Harbor, MD
Matrix T7xe Treadmills, A7xe Suspension Elliptical™ Trainers, Krankcycles

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Matrix on Facebook

We’ve surpassed 900 likes and continue to grow! Help us hit 1,000! Stay up-to-date on the latest news, specials, and promotions related to Matrix and the fitness industry by following us on Facebook.

Follow Matrix on Facebook

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Mark Your Calendar

SIBEC | Sep 13-16 Grande Lakes, FL
Snap Fitness | Sep 19-21 Las Vegas, NV
Best Western | Oct 10-12 Las Vegas, NV
BITAC West | Oct 14-16 Indian Wells, CA
ISPA | Oct 15-17 Kissimmee, FL
IHG | Oct 24-26 Orlando, FL
For more information about Matrix Fitness: | P.866.693.4863

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