Matrix Connection Newsletter  
July Edition
2011 First Half Rearview | Ergonomically Sophisticated | The WELL at Sac State
Virtual Active™ Chicago | Myride V3 MySportif | Support Project VisAbility | Mark Your Calendar

Looking Into 2011 First Half Rearview

The first half of the year is now past, a time to reflect on the past six months and refine strategies for a successful second half. From an economic perspective, it seems the U.S. trudged through the first two quarters while showing some signs of improvement. According to reports, bankruptcies are down the first half of 2011 vs 2010, housing is starting to inch upward (dependent on region), yet consumer confidence remains skeptical as Newsweek just reported it’s fallen to a 7-month low. Having said that, how does all of this affect the fitness industry?

You don’t need published data reports to realize, judging by the number of new facility projects and renovations the fitness industry remains resilient, even showing some growth. From a manufacturer’s perspective, Matrix North American equipment sales increased 18% in H1 over prior year - especially satisfying since our growth in 2010 was already an impressive 48% over 2009. While industry growth certainly played a role in our rapid climb, I also believe much can be attributed to customers’ great experiences with Matrix, our innovative products, and our people.

What are your strategies for the second half of 2011? With signs of growth within the industry, are you becoming more bullish and updating or adding a new facility? Many of our customers look at the summer months as a time to maximize retention and get their facility into top condition in preparation for the typically busier fall/winter new membership rush. For those of you who’d like to get a jump on your competition in H2, Matrix is now offering a leasing special on all cardio and strength equipment! We’ll continue to offer the special rates through the summer months until the end of August.

The next time you see me or your local Matrix sales representative, please ask about our complete lineup of innovative equipment backed by unmatched service assurance. Here’s to a successful second half of 2011.

In Health,


Matrix Strength - Ergonomically Sophisticated

Matrix pioneered the use of oversized tubular construction with our strength equipment; providing a premium, sophisticated look on machines previously known for their blunt aesthetics and bulky presence. Appealing design wasn’t the only focus while developing the Matrix G3 and G7 series, however. We wanted to make strength equipment that not only looked great on a facility’s floor, but provided a premium, natural feel that accurately matched the body’s movements.

Not satisfied with simply matching the movement of an average-sized user, we wanted strength equipment that could accommodate nearly all user sizes. Our R & D team was tasked with ensuring each strength product would comfortably fit users ranging in height from 5’1” (2.5 percentile female) to 6’4” (95 percentile male). During early prototype phases, user groups with participants meeting these standards were asked to test each machine’s ergonomics, including: exercise path of motion, seat placement, and all user touch points. Feedback was collected and revisions were made until each user in the test group was satisfied before moving onto the next phase of the development process.

The end result - over 85 strength pieces built with aesthetic distinction for maximum visual impact. Every piece engineered to match the natural, fluid movement of each user, no matter their size.

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Spotlight Installation – The WELL at Sacramento State

Opened in September 2010, The WELL at Sacramento State services over 17,000 students, faculty, staff, and alumni of the Sacramento State campus. It is a 151,000 sq ft Gold LEED-certified building that includes 4 basketball courts, 4 racquetball courts, multi-activity court, 39.5 foot tall rock climbing and bouldering wall, 15,000 square feet of cardio and strength equipment, and three group fitness studios. The WELL also boasts a Fresh Made Cafe, Peak Adventures outdoor program, and Student Health and Counseling Services.

"The WELL is unique due to its student focus and we work collaboratively with our partners, The Student Health and Counseling Center and Peak Adventures, to provide the students a well-rounded approach to Wellness at Sacramento State. We chose Matrix based on their customer service, and their equipment provides state-of-the-art features for our members, while still being affordable.”

-Kate Costello, Assistant Director of The WELL

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Virtual Active™ Feature Destination - Chicago, IL

Where would you like to go today? With Virtual Active™ by Matrix, users have the chance to escape to exotic locales, including Chicago, our feature destination for this month.

The City of Chicago covers an area of 60,000 hectares and and resides 578 ft above sea level. Founded in 1833, Chicago is now the 3rd largest city in the United States. In 1856, Chicago built the first comprehensive sewer system in the US. Many have heard of the Great Chicago Fire, which burned over a third of the city in 1871. Chicago is located along Lake Michigan, the fifth largest lake in the world. Beaches along Lake Michigan are beautiful, and often referred to as the 'third coast' of the United States. This great Midwestern city is listed as one of the world's top 10 global financial centers.

Virtual Active by Matrix is fully interactive video programming compatible with all existing 7xe cardio products and Myride V3.

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Myride V3 - MySportif

When it comes to group exercise, there are two challenges facility owners often face. Finding and maintaining qualified instructors can be cumbersome, and competing with the outdoors can be problematic (especially in the summer months). Myride provides a solution to both of these obstacles with its virtual cycling MySportif program.

MySportif brings the outdoors in, with beautiful high-definition video from Virtual Active™ featuring over 70 different locations from across the globe. Stunning terrain combined with motivational on-demand coaching will keep users on track, no matter the forecast outside. No more worrying about class schedules, traffic, or bad weather conditions. Users can ride when they're ready, on the road or trail of their choice with MySportif.

Integrate Myride V3 into your studio, and let your members experience the benefits of on demand indoor cycling.

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Join Matrix in Supporting Project VisAbility

Matrix is proud to support our Wounded Warriors with Project VisAbility by providing equipment for programs related to their cause in helping disabled veterans attain jobs and earn a living by motivating and leading others.

Project VisAbility is currently in the running in July for a $25K grant through the Pepsi Refresh project with the submitted idea called: Help Disabled Veterans get Jobs - Let's take the "dis" out of disability. The $25K grants will go to the top 15 ideas with the most votes during the month. You can vote every day directly through the Pepsi Refresh website at or through Facebook. Or, you can also vote by sending a text with: 107344 to PEPSI (73774) to place your vote. Hurry, only a few days left in July to vote!

To learn more about Project VisAbility, click here.

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Mark Your Calendar

SCW Mania Atlanta | July 29-31 Atlanta, GA
IDEA | August 11-14 Los Angeles, CA
canfitpro | August 17-21 Toronto, CAN
SCW Mania Dallas | August 26-28 Dallas, TX
Snap Fitness | September 20-23 Las Vegas, NV
SIBEC | September 22-25 Marina del Rey, CA
Club Industry | October 12-14 Chicago, IL
SCW Mania Midwest | October 14-16 Rosemont, IL
IHG | October 24-26 Las Vegas, NV
For more information about Matrix Fitness: | P.866.693.4863

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