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Matrix: Beautiful
Strong. Smart. Beautiful - a few simple words full
of potential. Each one distinguished by its own power and united by the
fact that they don't come easy. Things worth achieving usually don't -
things worth achieving shouldn't.
So it's curious that in the world of fitness there are so many
people claiming to offer the easy way out. Workouts without sweat.
Diets without denial. It's really results without reality.
At Matrix, we know better. We're in the business of getting people
moving down another path: the one that begins at aspiration and leads
to achievement. I touched on the Strong and
Smart in the last two issues, so now this brings us to
Beautiful. To get people in-shape, you first have to
get them on the machine that starts by appealing to their visual sense
with awe-inspiring design.
It began when Matrix pioneered the use of oversized, tubular
construction with sophisticated angles and impressive automotive
quality frame finishes in our strength equipment. We set the design
standard for which others now strive. Changing industry standards
didn't end with aesthetic distinction of the G3 strength products. We
then covered even more details with G7, and raised the bar for user
experience with the T7xe featuring Virtual Active™. Both of which
were IDEA award winners.
Matrix is about providing you, our customers, with
Beautiful products and solutions for your facility
that will help to attract members, while the Strong
and Smart will keep them there.
Matrix. Strong. Smart. Beautiful.
In Health,
Kent
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Inclusive Fitness – Kranking®
Being inclusive means "including or covering all services,
facilities, or items normally expected or required." When
pairing that with fitness equipment, what is normally expected,
or required? It would suffice to say the machine should be easy
to use, should be beneficial and appeal to a wide range of
users no matter their fitness level or physical
limitation. 
The Johnny G Krankcycle® by Matrix is a
perfect example of an inclusive piece of fitness equipment. By
providing a tool that benefits all users - young, old, injured,
people with disabilities, athletes, or anyone looking to
improve their upper body strength and cardiovascular fitness -
no one is excluded from experiencing the training benefits of
Kranking. With the Krankcycle, people of all abilities can
enjoy the camaraderie and motivation of exercising in a group
fitness setting.
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Ultimate Deck™ System – Engineering Long-lasting Performance
Matrix' dedication to our customers is absolute. For every
product we develop and introduce, we must keep in mind our
commitment to providing machines that have the lowest total
cost of ownership in the industry. A perfect example of this
commitment is evident in the development of the proprietary
Ultimate Deck System (UDS), introduced in 2008 as part of the
new line of Matrix treadmills. 
During development of the UDS, our engineers looked at the
things most important to both users and owners. Users seek a
firm, but yielding surface to absorb the shock of each
footfall. Owners want durability, a quality system for
long-lasting performance. To meet each need, our development
team began with an Ultimate™ Hard Wax reversible deck for
a solid running surface, added variable-density rupture-proof
elastomers for superior cushioning, and finished by securing
the system to an extra-heavy gauge steel frame for maximum
stability. Heavy-use testing provided further proof of the
system's longevity, with tens of thousands of miles subjected
to each unit.
The resulting Ultimate Deck System, now a feature on all
Matrix treadmills, was built to provide facilities with over
25,000 miles of worry-free performance while offering users the
best feel possible.
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Spotlight Installation – Balance Health Club
Newcastle
The Wests Group invested $5.4 million into outfitting the
former Hunter District Water Board building of Newcastle,
Australia's Hunter Street to introduce a new Balance Health
Club to the public. Since their first gym opening in 1966, The
Wests Group serves over 7,000 members in four locations across
the region: New Lambton, Mayfield, Nelson Bay, and Hunter
Street. 
The new 2,500 square meter Hunter Street Balance Health Club
is three levels high and offers a fitness experience for the
whole family - including specialized boxing, cycling, group
fitness, personal training, and kids' activity zones - in the
only air-conditioned gym in the city. Members enjoy a lounge
with drinks and free WiFi, and gain access to the
state-of-the-art facilities and personal lockers using
electronic wristbands. Matrix cardio equipment spans two of the
three levels, featuring LIVESTRONG®
indoor cycling and Kranking® studios. 
"The installation of Matrix equipment has assisted Balance
City in obtaining the perfect marriage of contrasts, combining
the old world charm of a heritage building with the
aesthetically pleasing, modern design of quality Matrix Fitness
equipment, allowing us to offer our members a state-of-the-art
Virtual Active™ workout experience."
-Phil Matthews, Group Manager - Balance Health
Clubs 
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Virtual Active™ Feature Destination - Lake Tahoe
Where would you like to go today? With Virtual Active™
by Matrix, users have the chance to escape to exotic locales,
including Lake Tahoe, our feature destination for this
month.
Lake Tahoe is situated on the border of California and
Nevada. The Tahoe basin was originally formed by geologic fault
activity, and has since been shaped by scouring glaciers during
ice ages over a million years ago. Lake Tahoe is the second
deepest alpine lake in North America, at a depth of 1,645 feet.
The Truckee River is Lake Tahoe's only outlet, flowing
Northeast through the resort town of Reno, Nevada. Gambling is
legal on the Nevada side of the lake, but much of Lake Tahoe's
tourism can be attributed to its winter sports. Development of
Lake Tahoe exploded in 1960, when the Winter Olympic Games were
held at the Squaw Valley Resort.
Virtual Active by Matrix is fully
interactive video programming compatible with all existing 7xe
cardio products and Myride V3.
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Myride V3 - Studio Workouts
Myride V3 provides powerful on demand indoor cycling that's
personalized, convenient, motivating and entertaining. With
Myride studio workouts, one of the many programming options
available on Myride V3, a master instructor leads the user
through varied terrain while giving training guidelines that
cover riding technique as well as recommended RPM, HR and Rate
of Perceived Exertion intensity zones to keep the user
motivated and on track to reach their goals.
Large and small facilities alike can benefit from
integrating Myride V3 into their studio or on their gym floor.
Inexperienced users, even those who have never before
experienced indoor cycling, can follow simple set up
instructions to get them started. With over a million different
studio workout combinations, users will continue to be
challenged while reaching their fitness goals. Integrate
Myride V3 into your studio, and let your
members experience the benefits of on demand indoor
cycling.
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Mark Your Calendar
NAA Convention | June 23-25 Las Vegas, NV
Gold's Gym | July 17-21 Las Vegas, NV
AYP Dallas | July 20-22 Dallas, TX
SCW Mania Atlanta | July 29-31 Atlanta, GA
IDEA | August 11-14 Los Angeles, CA
canfitpro | August 17-21 Toronto, CA
SCW Mania Dallas | August 26-28 Dallas, TX
Snap Fitness | September 20-23 Las Vegas, NV
SIBEC | September 22-25 Marina del Rey, CA
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For more information
about Matrix Fitness: matrixfitness.com | P.866.693.4863
Copyright © 2011 Matrix Fitness. All rights
reserved.
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