Matrix Connection Newsletter  
 
May Edition
Making a Difference | Matrix Adds to Canadian Team | Early Adoption of Myride®+ | Krank Circuit | ACE Workshop at Matrix | Virtual Active™ Las Vegas | Mark Your Calendar
 
   

Making a Difference

We all think it and say it regularly; we “have the greatest jobs in the world”. Whether on the fitness facility side or the supplier side, we have as much a privilege as we do a responsibility to help improve people's lives through fitness and an overall healthier lifestyle. We’ve told our own stories to family, friends, or colleagues about when we realized "our calling" to the fitness industry and how we pledged to make the world a fitter place. As time flies by, the pure business aspect of what we do can start to cloud our initial ideals. Fortunately, we do get occasional reminders of the reason we're in this industry in the first place.

For me, that reminder was related to recently being asked to be on a panel of judges for a 12-week body transformation contest showcasing the representative winners from participating Gold's Gyms from across the country. It was difficult to single out an overall winner from the group of representatives, given that they all showed an incredible amount of commitment, sacrifice, and determination to significantly transform their bodies in such a short period of time. The amount of weight loss, measurement reductions, and body fat percentage decreases was incredible! More importantly, the contestants looked a lot healthier and happier in their "after" pictures. It’s ironic that our jobs are really to inspire others, but I truly felt like those contestants were the ones inspiring us.

There are many other transformation contests or programs run each year by various facilities or clubs sharing similar success stories. This proves that we really do have the greatest jobs in the world. Everyone in the fitness industry plays a significant part in helping to improve the quality of people’s lives through exercise and promoting a healthy lifestyle. I'm proud that Matrix has been an integral part of that, too.

In Health,

Kent

   

Matrix Adds to Team in Canada

Matrix is proud to announce that Jodi Guthrie has joined the Matrix team as our Canada – West Territory Sales Manager. Jodi comes to us with a great reputation for customer relationship building and solution selling. Jodi has a background in personal training and was previously with Fitness Depot Commercial Sales in British Columbia before starting her own commercial fitness distribution business.


Jodi Guthrie
p: 604-760-4355
e: jodi.guthrie@matrixfitness.com

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Early Adoption of Myride+

Myride®+ innovation is taking hold in North America through “early adopters” who strive to stand apart from their competition with a cutting-edge market position.

Boutique studios are likely early adopters for Myride+ and an ideal target market. They look to differentiate themselves from cycling programs offered by larger club chains. The first three Myride+ customers have been cycling studios: OMpower in San Francisco (pictured), a cycling/yoga studio and home of ICG® Academy; Peloton Cycling in Calgary; and Body by X in Corte Madera. These studios are leading the new indoor cycling trend – use of video in classes and virtual programming – and are benefitting. OMpower has sold 700 memberships in just two months!

Recent Yelp comments offer testimonial to the benefits of Myride+ early adoption:
“Ah-mazing! Not only are you guided through the class by an instructor, the HD scenic rides take your mind off the burn.”

“The HD screen transports the class to the most beautiful places in the world…an amazing sense of being there.”

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Krank Circuit

Boot camps and circuit classes continue to grow in popularity throughout many commercial fitness facilities. Participants are drawn to these types of training formats because they provide total-body strength and cardiovascular benefits, all in one efficient workout. The Johnny G Krankcycle® by Matrix can infuse new life into traditional circuit training formats with Krank Circuit, one of the many ways the Krankcycle can be integrated into your facility.

When added to a circuit, the Krankcycle is the perfect complement to other lower body-based activities. It can be used as a strength or cardio station. Alternating upper and lower body stations allows you to refresh your circuit format by enabling users to perform cardio with their upper body and push their legs further in squats, presses, or lunges. Krank Circuit can be offered to a wide range of users, whether they are obese, sedentary, athletes, active-aging, or current fitness enthusiasts. Be creative – discover the many ways the Krankcycle can be integrated into your facility.

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ACE Sports Conditioning Workshop

Matrix is proud to announce that ACE will be hosting a Sports Conditioning Workshop on July 21st at our corporate facility in Cottage Grove, WI! It is open to anyone – you do not need to be ACE certified to participate! For details and to register, click here

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Virtual Active Destination – Las Vegas, Nevada

Where would you like to go today? With Virtual Active™ by Matrix, users have the chance to escape to exotic locales, including Las Vegas, our feature destination for May.

Welcome to Las Vegas, Nevada! Nineteen of the twenty-five largest hotels in the world (by room count) are on the Las Vegas Strip. These 19 hotels alone contain 67,000 rooms! Las Vegas is located in the arid Mojave Desert and receives a meager 4.5 inches of average rainfall each year. Las Vegas officially became a city in 1911, and as of 2000 was the most populous US city founded in the 20th century. 'The Strip' was reportedly named by a Los Angeles police officer after his hometown's Sunset Strip. Contradictory to its famed Sin City moniker, Las Vegas has more churches that any other city in the U.S. Vegas maintained its status as highest-grossing gambling hub in the world until 2006, when it was surpassed by Macau, China.

Virtual Active by Matrix is fully-interactive video programming compatible with all existing 7xe, 7x, and 3xe cardio products and Myride.

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Mark Your Calendar

NAA | June 28 - 30 Boston, MA
IDEA World | July 5 - 8 San Diego, CA
Gold's Gym | July 15 - 18 Las Vegas, NV
SCW Mania: Atlanta | July 27 - 29 Atlanta, GA
canfitpro | August 17-18 Toronto, CAN
SCW Mania: Dallas | August 24-26 Dallas, TX
 
 
For more information about Matrix Fitness: matrixfitness.com | P.866.693.4863

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